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Privacy Policy

Website Privacy Policy

The Giacomo Alessi trading S.r.l. is aware of the importance of its customers’ personal data and thus wishes to inform and provide them with the greatest possible control over the management of information of a personal nature collected through this internet site (the “Site”).

1) Ownership of the processing of the data collected and processed on the Site

The Data Controller of the processing of the data collected on the Site is Giacomo Alessi trading S.r.l. with registered office in Corso di Porta Vittoria 28, 20122, Milano (hereinafter “Controller” o “Ceramiche Alessi”).

2) Type of data collected and purposes of the processing performed on the Site

Different types of personal data are collected and processed on the Site for different purposes and with different methods. Specifically:
(a) personal data relating to browsing is processed in order to allow the Site to operate properly and for marketing purposes. In that regard, please read the specific Cookie Policy;
(b) personal data provided voluntarily by the user (such as e-mail address, identifying data and password provided by completing the registration form for the Site personal account) or which is otherwise lawfully obtained, to satisfy the user’s requests and offer the services, assistance and information requested about the products and the Ceramiche Alessi world;
(c) personal data provided voluntarily by the user (such as, identifying data, address, telephone number) during registration process, when order forms to purchase products are sent, when e-commerce transactions are concluded and when corresponding with users for activities in furtherance of and instrumental to the sale (including delivery) and for all necessary pre- and post-sale assistance.
(d) with the user’s express consent, Ceramiche Alessi may process the user’s personal data for marketing purposes, namely, to send to the user, including through newsletters, e-mail, text and MMS, information and updates about products, sales, promotional campaigns, events and other initiatives sponsored by Ceramiche Alessi, including in collaboration with its business partners, and to conduct specific market research.
The legal basis of the processing activities specified at per point 2 (a), is the Legitimate Interest both of Ceramiche Alessi to provide the services of the Site and of the user to avail of them. The legal basis of the processing for the purpose specified at per point 2 (b) is the potential obligation undertaken by Ceramiche Alessi to the user, while the processing activity specified at per point 2 (c) is based on the sale contract settled between Ceramiche Alessi and the users as this is the reason that legitimates the processing activity of personal data by the Controller to enter into the concluded contract. The processing specified at per point (d) is based on the consent given by the user.

3) Methods of processing personal data

The personal data collected through the Site will be processed primarily through IT and electronic methods as well as tools that use security methods to minimize the risks of destruction or loss of the data, including accidental destruction or loss, unauthorized access or processing that was not consented to or that does not conform to the purposes for collection indicated in this Privacy Policy. However, such methods, due to the nature of online transmission, cannot absolutely limit or prevent all risk of unpermitted access or data disclosure. For this purpose, users are advised to periodically make sure that their computers contain adequate software to protect network data transmission, both incoming and outgoing (such as updated antivirus systems) and that their Internet services provider has adopted suitable measures for network data transmission security (such as firewalls and spam filters).

4) Source of personal data

Except for browsing data (point 2 a), the personal data collected through the Site are provided by the users (completing the registration form for the Site personal account or in the sales process).

5) The mandatory or optional nature of providing the data

Except for browsing data, the providing and collection of which are governed by the Cookie Policy, providing the personal data collected through the Site to satisfy users’ requests and answer questions and for marketing purposes is optional. Failure to provide it does not limit use of the Site, but it may make it impossible for Ceramiche Alessi to respond to requests for information and to questions, or send informational material, updates, newsletters etc.
With regard to the purpose specified at per point 2 (c) proving personal data is necessary to enter into the contract to purchase products through the Site. Some of your personal data may be essential to provide other services rendered on the Site that are associated with the sale or to satisfy obligations imposed by laws or regulations. Refusal to provide some of the data necessary for those purposes could make it impossible for Ceramiche Alessi to enter into the contract to purchase products on the Site or provide other services connected therewith – such as assistance services – or properly comply with obligations imposed by laws or regulations. Failure to provide the data could, depending on the case, constitute a legitimate and justified reason to not carry out the contract to purchase products on the Site or provide services connected therewith.

6) Category of recipients of personal data

Ceramiche Alessi will disclose the personal data of users of the Site only within limits allowed by law and in accordance with that communicated below.
The personal data will be processed by and become known to:
(i) employees and consultants of Ceramiche Alessi, who are authorized and instructed by the Controller to process personal data lawfully;
(ii) companies that perform, for Ceramiche Alessi, specific technical and organizational services connected to the Site and manage marketing and communication activities, acting as data processor appointed by the Controller;
(iii) companies that perform, for Ceramiche Alessi, services necessary to enter into the contract to purchase products on the Site (such as, for example, bank in order to execute services of payment by Paypal or credit card), acting as data processor appointed by the Controller or autonomous data controller.
Please note that personal data will be processed only for the purposes as specified in the Privacy Policy and, in any case, according to the law.
In addition, the data may be disclosed to police forces or to the judicial authority in accordance with the law or upon an official request by those parties, or in the event there are founded reasons to believe that disclosure of such data is reasonably necessary to (1) investigate, prevent or take actions relating to suspected illegal activity or assist governmental auditing and supervisory authorities; (2) defend against any claim or accusation by third parties or protect the security of its website and company; or (3) exercise or protect the rights, ownership or security of Ceramiche Alessi, its affiliates, customers, employees or any other person.
Personal data will not be disseminated and will not be transferred to international organizations. They will be transferred abroad, only to Member State, and only if adequate levels of protection and custody are guaranteed as required by law.

7) Storage time of personal data

The personal data process for the purposes specified at per point 2 (a) will be stored for the time necessary to provide the service; the personal data process for the purpose specified at per point 2 (b) will be stored for the time necessary to provide the service required by the user. The personal data process for the purpose specified at per point 2 (c) will be stored for a period not longer than 10 years, in compliance with the civil and fiscal law. With regard to the personal data collected and processed for marketing purpose (point 2 d), the related retention period will not exceed the period in which the user can be legitimately interested in the products of Ceramiche Alessi, without prejudice to the request for cancellation, rectification, restriction and other inherent data retention which may be advanced by the user in the exercise of his rights as set forth in point 7) and in any case provided for by applicable law.

8) Rights provided to the users by the privacy law

The user always has the right to (a) access to the personal data regarding him or her; (b) demand updating or cancellation, of personal data regarding him or her (including the right to be forgotten, if applicable); (c) ask restriction of processing concerning itself as well as the right to object. The user also has the right to data portability and to lodge a complaint with a supervisory authority as well as the right to revoke its consent. The rights listed above may be exercised by contacting Ceramiche Alessi at the following e-mail address info@alessiceramiche.it.